1.     To make educators, parents, and community groups aware of environmental factors that adversely affect brain development consequently placing children and adolescents at risk.

2.     To provide guidance to help educators, parents, and community groups identify, regulate, set boundaries, and respond to internet dangers and misuse.

3.     To guide educational systems through school improvement plans to provide the best learning environment for all students.

4.     To empower educators with tools to motivate students, connect with their lives, and provide learning experiences in which life-long, transferable knowledge takes place.

5.     To assist educators in breaking out of the “2 by 4 mold” – the two covers of the textbook and the four walls of the classroom – making math real life, meaningful, and relevant to their students’ lives.

6.       To help schools recruit and retain students through effective and creative marketing and customer service techniques.